Global thinking paired with pinpoint creative clarity...
Making the right connections with people through empathy and really getting to know who they are is ever more critical. My driving creative philosophy is getting to the core of a challenge or business need and translating a smart solution into simple, effective communication. I’m an advocate of testing and learning to optimize results – to achieve profitability for businesses.
I have brought this creative experience to businesses, focusing on strategic solutions and the power of combining creativity with data insights and a touch of behavioral science. At the same time, I've been keeping my creative and design skills sharp by continuing to be hands-on when necessary.
I bring fresh thinking and straight talking. I can talk about business issues with CEOs and CMOs – with the ability and deep experience to navigate highly regulated businesses and complex organizations.
It all started in England, at a regional creative agency as an art director and designer, before joining some of London’s top agencies. There, I headed up some famous brands, including the creative business for American Express in the UK.
An opportunity to move across the pond saw me arrive at Ogilvy in Chicago as Creative Director. I moved my family, and we stayed ever since.
After producing award-winning work for Unilever’s Suave business and Allstate Insurance, I joined Razorfish to work on Kraft’s digital business. Later, as Group Creative Director at EuroRSCG, I managed and ran the Citibank, Citicards, Kraft, and Bibby integrated accounts. I also managed the entire creative services team at R+K as Executive Creative Director, stabilizing and growing the team, and built and monetized a highly successful video production unit from scratch.
I have been fortunate to work with and learn from great writers like David Abbott, Ed McCabe, Neil French, Rory Sutherland, and other marvelous creative people.
Subsequently, awards for both creativity and effectiveness were won for my work. These include a D&AD Silver Pencil, Cannes, One Show, and Effies, amongst others.
Let's work together on something.