Martyn Dean

Chronic dry eye is a condition sufferer by many people, mostly women. Many treatments mean you have to apply constantly through the day. Restasis wanted to change that habit.

The with a strategy of ‘Opening up the possibilities’ this womens print campaign raises awareness of the symptoms, emphasising the need to manage it with better medication.

Using a striking visual from a unique perspective, representing excessive blinking, (a common symptom of dry eye), the brand starts a conversation about what you might miss when your eyes are closed. Viewers are directed to visit their doctor and ask for prescription Restasis.

Role: strategy, concept, art direction, design
For: FCB Global