Bioverativ: Eloctate
Living with a chronic blood disorder like Hemophilia is tough. A small number of people, mostly male, have it.
But things change and new things can be tried. Where once there was care and caution, there is now bravado and a fearless attitude to living life.
For Eloctate, this new attitude requires a new attitude to marketing a solution for Hemophiliacs everywhere.
Bold. Brave. Outstanding in a sea of sameness.
Let’s change it up.
Role: Strategy, Conceptor, Designer, Art Director
For: FCB
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Role Concept, art direction, design
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For FCB Global
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