Martyn Dean

How do you stand out when literally everyone in healthcare is extolling the amazing virtues of their doctors, facilities and advanced medical tech tools? We looked the other way and saw something else amazing: people.

When you stop and think about us humans, we are pretty amazing creatures, physically, emotionally, mentally.

This emotional idea ties directly to the faith based care provided by Amita and sets up a new brand platform that both celebrates people and what they are capable of and also implies of the strength of Amita Health when you really need their help.

The holistic concept of ‘You’re amazing’ works across all communications: internal, employee recognition, partner recognition. A truly integrated idea.

Role: strategy, concept, creative lead, designer, writer.