Martyn Dean

B2B:
When faced with an alarming sales decline of over 16% because of new competition, FiberMax brand Cottonseed needed to act. Faced with a matter of a few weeks before cotton farmers started ordering, and working closely with the brand team we moved quickly to re-affirm some very powerful economic reasons why cotton growers should plant the very best cottonseed they can.

With real Texas grower testimonials and a strong price advantage point, we brushed away fears of new competitor products with targeted TV, digital, radio, and geo-targeted print and email. The campaign turned a substantial projected drop in sales into a positive increase.