Martyn Dean

How do you launch new grooming products to men, when men couldn’t care less?

Unilever’s new product range for men launch campaign capitalized on an hilarious insight: that men rather use their female partners shampoo than get their own.

We recreated some recognizable situations and promptly flipped them on their head. I was co-creator, client lead, and nursed this baby through production and on to a Cannes Nomination.

Also lucky enough to have it directed by the now famous duo of Speck & Gordon. Great cast. Great agency crew. Brilliant experience all around.

Role: concept, creative direction, art direction