Firestone
When you’re the leader in your field (pun intended), and cheaper foreign products start to influence your customers, you need ways to stay ahead.
When farming is your business, and a tire gives up on you out in the fields, downtime is costly.
Firestone wanted to ensure farmers knew they were getting the best and most reliable product for their machinery. Tougher and longer lasting Firestone tires are all they need.
Through this B2B print campaign, Firestone empathizes with farmers, and conveys their dedication to keep their machinery running: “We’re with you”.
Spoken like a true leader.
Role: Strategy, concept, creative and art direction
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