Martyn Dean

Coca-Cola is the pinnacle of sodas; the flavor is distinctive and loved worldwide. It has an unmistakable flavor appeal.

So it figures, when combined with a new McDonald’s Crafted Signature Recipe burger, the two tastes make one heck of a pair, turning them into flavor friends.

We turned that bond into a campaign that resonates with our target audience: #TBFF… taste bud friends forever.