Martyn Dean

B2B concept to finish. Business clinching concept videos and print. Enough for the CMO to say it was the best work seen on the brand from the agency in years. Informed by two significant pieces of information: First the rational that the product worked better if applied early season as opposed to the traditional late season. Second the emotional insight – after a winter of planning and preparation, farmers always chomp at the bit to get going in the spring. Marrying the product and mindset became a business winning strategy. Final print and TV included for comparison.