Allstate: Integrated Direct Response
A campaign that shocked – the first time Allstate ever showed an accident taking place in a broadcast commercial. Some great sobering facts and even better, some tips and savings to help you get the best cover. DRTV and print brought cost to acquire a new customer down from over $200 to under $94.
-
For Ogilvy
-
Type Direct response: digital, TV, print
Up Next: